I was approached by one of my art director contacts to create this print ad as part of a cross-platform advertising campaign for a popular North American perogie chain, including a magazine print ad, new website and social media posts.

Our client gave us carte blanche with regards to the tone and content, but stressed the importance of having simple, inviting brand messaging. Here’s what we came up with.

This project included:

  • New tagline
  • Print ad copywriting
  • SEO website copy (landing page optimization, product description copywriting)
  • SEO blog posts
  • Social media posts (Facebook, Google+)