For this website, my client’s aim was to create a sense of reassurance for his readers. I spent quite some time with the technical research elements of this site in order to portray the credibility of my client, while also educating visitors. The result is an informative database of dental terms and procedures that’s aimed at a general consumer audience.

This website showcases:

  • Presenting very technical, scientific information in a way that’s easy to understand
  • Incorporating a client’s existing marketing materials into a cohesive web property
  • Confident writing that’s informative and reassuring